Get Content Get Customers: Turn Prospects into Buyers with Content ...

My biggest aha from the book is that moving to an effective content marketing strategy means changing the way you thinkâ€"but may be even less expensive than old-fashioned advertising and marketing. .... I've been in marketing/pr for small businesses to luxury hotel companies and during the past 10 years, it's been more difficult to reach our target audiences. Many of my clients have found that formerly successful advertising or direct marketing campaigns have lost their ...